Case Study Overview

  • Independent Comparative Study by the Siegfried Vögele Institute
    67% coupon redemption rate, doubling of the average customer revenue

  • m•real Customer Recovery Initiative 28% response rate and 60% turnover growth

  • T-Online Loyalty Campaign 36% response rate

  • Sainsbury’s Customer Retention Programme 40% conversion rate; 25.5% improvement of return-on-investment

  • Portland Holidays Customer Data Updating 14%