Sainsbury’s Customer Retention Programme

Sainsbury’s Customer Retention Programme 40% conversion rate, 25.5 % improvement of return-on-investment

► Task ► Solution ► Result

  • Return to improving retention of the 4.5 million customers
  • Create incentive to visit the local Sainsbury’s supermarket

  • Birthday cards with image personalisation on front were sent out
  • Complete individualisation via customer-specific product presentation
  • Age-dependent customisation of font style and size; local sender address
  • Smooth handling via the imprint of individual barcode and e-voucher numbers for placing internet orders

  • 40% conversion rate
  • 39% increase of coupon redemption rate
  • 110% turnover growth
  • 25.5% improvement of return-on-investment compared with