Portland Holidays

► Task ► Solution ► Result

  • Update the customer database
  • Create incentive to visit the website
  • Express thanks to over 27,000 customers

  • Direct mail campaign with image personalisation
  • High-grade individualisation with personal URL
  • Deployment of personal websites with pre-integrated customer information that could be updated online

  • 14% of the mailing recipients logged on via

Portland Holidays